More than ten years at the same place, but with so much growth and change, there was always a new, exciting challenge. As the company evolved, so did the brand, and I led several brand refreshes/overhauls. From web design to content creation I (and my team) handled it all as the company grew to a $1B company. Certainly never a dull moment.

Informatica

Data Integration Software

Some sample video projects I have worked on (publically available)

Sadly, a hard drive crash, a move from Mac to PC, and the demise of Quark Xpress have left me with limited online examples. I designed and directed a complete brand refresh. I still don't know why we code-named releases after seafood.

Alphablox

Analytics Software

©2017  KATHY JACOBSEN    |     CONTACT ME

Concept and Copywriting

We needed a clear, concise, and straightforward way to articulate our unique value and why the technology was particularly relevant in the current climate. This piece cuts to the chase and highlights the company's key differentiation. It quickly became the top lead generating asset.

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